Description of the portfolio company
Bax is the largest online music store in the Benelux. With millions of unique visitors per year, Bax Music is the market leader in light, sound, musical instruments, production and DJ gear with a wide range of around 600 top brands. Bax also has music stores in Amsterdam, Goes, Rotterdam and Antwerp.
Investment rationale
Fast growing Dutch family business active in the niche market of DJ/Producing equipment and musical instruments with significant name recognition from its inception. The company benefits from online retail tailwinds and has several successful flagship stores. Potential to further develop into a leading Benelux and European player both online and in stores.